Sopro Proda

The Protein Soda

Concept by Tyler R. Letren

Zero junk. All gains.

High-protein, low-cal, all-natural flavours.

because your drink should work as hard as you do. Sip, lift, repeat. 🏋️‍♂️💥

Black background with white text and graphics promoting the protein soda 'Sopro Proda' by MITT BLVC. Features icons of kettlebells and dumbbells, with a central image of a soda can.

Nutritional Breakdown (per bottle)


High Protein (15-20g per can)
Low Calories (Under 100 kcal)
All-Natural Flavors
Zero Sugar / Low-Carb Options
Electrolytes for Recovery

Executive Summary

SOPRO PRODA is a high-protein, low-calorie, all-natural flavored carbonated beverage designed for fitness enthusiasts, athletes, and everyday gym bros looking for a refreshing way to hit their macros. Unlike traditional protein shakes, our carbonated formula provides a crisp, refreshing alternative without the chalky texture or excessive sugars.

Business Model

💻 E-Commerce Focus (Shopify, Amazon, Gym Affiliates)
🏪 Retail Distribution (GNC, Vitamin Shoppe, Whole Foods, Gym Fridges)
💳 Subscription Model (Monthly Protein Soda Crates)
📦 Wholesale to Gyms & Meal Prep Brands

Projected Revenue Streams:

  • DTC Sales (50%) – Website & Amazon.

  • Retail (30%) – Health food stores & gyms.

  • Subscriptions (15%) – Direct-to-consumer auto-ship plans.

  • Bulk Orders (5%) – Meal prep brands & supplement stores.

Target Market

🏋️ Gym-Goers & Athletes – Looking for a protein fix without the bulk of shakes.
⚡ Health-Conscious Millennials & Gen Z – Ditching sugary sodas for functional drinks.
🏆 Busy Professionals – Need easy, high-protein nutrition on the move.